3 steps to adaptive strategy work
Create orientation
1 Sharpen the mission statement
2 Define long-term goals
3 Develop strategic priorities
4 Understanding OKR as a method
Step 1:
Build structure
Step 2:
1 Screening Status Quo
2 Build OKR system and community
3 Training of the teams
4 realize the first cycle
Anchoring strategy work
1 Accompany the change process
2 Living adaptive strategy work
3 Establish a growth mindset
Step 3:

Adaptive strategy work
Adaptive strategy work is an approach that combines traditional long-term planning with continuous reflection and adaptability.
What characterizes adaptive strategy work:
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Iterative cycles instead of detailed action plans
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Prioritization, reflection and learning becomes daily routine
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Strategy is made by everyone, not just by the management
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Anticipate to identify opportunities and risks early on
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Learning is used as a strategic competitive advantage

Three interlocking cycles structure adaptive strategy work:
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The mission statement cycle creates orientation and stability
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The strategy cycle focuses on key challenges
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The implementation cycle brings strategy into daily action through concrete measures.
OKR
(Objectives & Key Results)
OKR – Objectives and Key Results – is a goal system that creates clarity, focus, and collaborative alignment. It connects ambitious goals with measurable results, making strategic work tangible and understandable in daily business.
What distinguishes OKR:
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Focus on a few, truly relevant goals instead of overloaded goal catalogs
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Clear, measurable results (key results) instead of vague declarations of intent
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Regular cycles for planning, review and adaptation
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Transparency about goals at all levels creates alignment and motivation
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Leadership through clarity and context rather than control
Three central principles shape OKR work:
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Clarity of objectives: Ambitious, meaningful objectives set a clear direction
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Measurability: Key results show concretely what should be achieved – and make progress visible
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Rhythm: Regular cycles anchor focus, learning and adaptation as part of strategic work